March 23, 2011

La Gloria Cubana Serie N Virtual Cigar Tasting event




SERIE N DAY MARKS FIRST VIRTUAL CIGAR TASTING

Richmond, VA—Team La Gloria Cubana® has designated Friday March 25, 2011 as Serie N® Day and will commemorate the occasion with the premium cigar category’s first-ever national virtual cigar tasting which will be broadcast on www.lagloriacigars.com/serien.


On March 25, 2011, Team La Gloria members Michael Giannini (director of marketing), Rick Rodriguez (cigar master in training), Yuri Guillen (director of manufacturing) and Leo Peraza (master cigar maker) will host a virtual tasting broadcast from the El Credito Cigar Factory in Miami’s Little Havana district. Live streaming video of the tasting will be available beginning at 6:00 PM (EDT) on the Team La Gloria website and will continue throughout the evening, with additional interactive broadcasts featuring Serie N Day retail events at 6:00 PM Central and 6:00 PM Pacific.

Select Serie N retailers across the U.S. will participate in a live, open forum chat on Skype which will be part of the virtual broadcast. Participants watching live on the website will be able to communicate directly with Team La Gloria members and with fellow Serie N enthusiasts through tweets and Facebook updates which will be addressed by Team La Gloria members during the broadcasts.
Director of Marketing Michael Giannini commented, “Serie N is a very unique cigar, both in taste and appearance, so we created an innovative event to capitalize on the buzz that’s been generated for the product within the digital media space. By including the retail community and in welcoming questions and comments from our existing consumers and those who may be enjoying the product for the first time, we will be able to ride the groundswell by capturing increased interest in the product.”

To get in on the excitement surrounding Serie N cigars, consumers of legal smoking age are invited to pick up the March issue of Cigar Aficionado which contains a coupon for a free Serie N cigar, redeemable by accessing the list of participating cigar retail shops across the U.S. available on the Team La Gloria website: http://www.lagloriacigars.com/.

Leading up to Serie N day, Serie N social media promotions will take place on Facebook (www.Facebook.com/teamlagloria), Twitter (www.twitter.com/lagloriacigars), YouTube and the Team La Gloria site. Detailed information about these promotions can be found on the “promotions” section of the Team La Gloria website.
About La Gloria Cubana

La Gloria Cubana cigars are produced by General Cigar Co. Inc., a division of Scandinavian Tobacco Group, which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana, Punch®, CAO, Partagas®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit http://www.cigarworld.com/.

La Gloria Cubana, Serie N, Macanudo, Cohiba, Punch, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.

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