(Miami, Florida) June 25, 2012— Dona Flor U.S.A. is excited to
introduce their brand new marketing campaign to the U.S. market. The “Find Your Dona Flor” campaign is a play
off the famous Brazilian novel that the cigar brand was named after. “Dona
Flor and Her Two Husbands” (just like the Dona Flor cigar) encompasses the
passion, lust, desire, sounds and culture of the Bahia region in Brazil, which
is where Dona Flor cigars are manufactured. The ads will be featured in Cigar
Aficionado, Cigar Snob Magazine, and other widely read
cigar publications.
Dona
Flor U.S.A. recently made the
announcement that the 100% Brazilian cigars known for its distinct flavors is
ready for its much awaited comeback to the U.S. market. Legal issues which have
now been resolved kept Brazil’s best-selling cigars off the shelves in the U.S.
until now. American businessman and cigar enthusiast Chris Edge is ready
to begin distribution here in the U.S. After visiting Brazil and the Bahia
region, Edge felt that the new campaign needed to reflect the story of Dona
Flor and her two Husbands. Mario Mendez, the founder of Menendez Amerino who
manufactures Dona Flor cigars was a close personal friend of Jorge Armando, the
author of the novel. Armando named and based an important character in the book
after Mario Mendez and in return Mendez created and named Dona Flor cigars
after the novel.
The novel takes place in Bahia where Dona Flor
cigars are actually manufactured and is about a woman (Flor) who has a
love/hate relationship with her irresponsible husband (Vadinho) who suddenly passes
away. She promptly misses his lust and love for life even though those close to
her felt she was better off with him out of her life. She later re-marries a
man who was everything her first husband was not. The dull pharmacist (Teodoro) was the responsible man she envisioned her first husband being, but
lacked his fire and passion. On the anniversary of his death, Vadinho appears
to Flor in the nude and explains that she called him to share her bed with him.
Only she can see the spirit of Vadinho. After she protests as she wants to stay
faithful to Teodoro she eventually gives in and lives happily with both
husbands. The novel reflects Dona Flor Cigars philosophy which is to maintain
balance and savor the moment before its gone. The novel was later turned into a
feature length film and 35 years later it is still the highest grossing film in
Brazil. One can easily see that “Dona Flor” is literally interwoven in
Brazilian culture. Dona Flor Cigars presents a real chance for Americans to
savor the moment Brazilian style.
The “Find your Dona Flor” campaign challenges the
consumer to live life with passion and flair. To enjoy the special moments we
have as if they were our last. To find the passion in your life and to hang on
to those special little moments that make up the tapestry of our lives. Your
wife, husband, children, friends acquaintances are all so very important that
we sometimes lose our sight on the important things in life. Find your
passions, Find your Dona Flor. The ads are an expression of individuality and
passion using the colors of Brazil and the spirit of Dona Flor. This is a Dona
Flor cigar: Passion. Dona Flor cigars are created by Cuban descendants
who have the passion for perfect tobacco, the perfect soil, the perfect flavor,
recipe for a truly perfect cigar. Menendez
Amerino which is celebrating 35 years in existence is ready to share
with the U.S. its Brazilian passion for life through their award-winning Dona
Flor cigars. With 5 unique blends 10 different sizes of 100% Brazilian tobacco,
we challenge you to FIND YOUR DONA FLOR.
The IPCPR in Orlando will be the
platform for the unveiling of Dona Flor cigars which have garnered ratings from
Cigar Aficionado Magazine of
92, 89, and 88. Dona Flor’s cigars are 100% “puro” with filler, binder, and
wrapper all grown in Bahia which makes the final product one of the most unique
and flavorful premium cigars in the world.
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