(Miami, Florida) July 10, 2013— Roberto Pelayo Duran, respected
industry professional proudly presents his newest venture: Roberto Duran Cigars. Roberto’s experience encompasses a lifetime
in the cigar industry which brings him to introduce what he considers, the best
expression of the ultimate in premium cigars.
Roberto Duran Premium Cigars begins its journey in 2013 IPCPR in Las
Vegas.
Roberto Pelayo Duran began his
life’s work in his homeland of Havana,
Cuba where tobacco grabbed a hold of him, and never let go. Supervising the
production of cigar manufacturing in Cuba was only the beginning as he later
went on to assemble and manage distribution of
all Cuban cigar brands for Asia and Canada for The Pacific Cigar Company Ltd. Most recently, he contributed
to the new global brand marketing strategy for Dunhill Cigars as a consultant. Roberto’s new venture gives him the
platform to introduce a brand of cigars that offer the same quality, construction,
and detail which he exceeded from those he supervised while in Cuba.
Roberto
has assembled a unique combination of well-known, talented, and
well-traveled cigar professionals which is combination of a wrapper plantation in Ecuador and a
boutique factory which focuses entirely on quality. This factory boasts only
20 couples that produce medium to full flavor cigars, with a very classic
approach and excellent quality. Their craftsmanship is unrivalled and
the small team allows for consistent superior quality monitoring.
Roberto
Pelayo Duran said: “The dedication, technical skills and passion of the top tobacco
experts are second to none. We are confident that there is a captive audience
with cigar enthusiasts.”
Roberto Duran’s first release at the IPCPR in Las Vegas, Azan, holds a unique chapter in Cuban
cigar history. Azan
is one of the biggest kept secrets in the history of the Cuban cigar brands.
Azan is particularly unique as it is the only Cuban cigar brand ever founded by
Chinese immigrants. In 1928, Kwan Ben Sen (Domingo Azan) and his
brothers, starting producing handmade cigars in Manicaragua, province of
Villa Clara in Cuba. With the traditional Oriental dedication, focus and
with a strike of good fortune, Domingo Azan was able to build one of the most
successful tobacco brands in the center region of Cuba.
Roberto
Pelayo Duran stated: We are fortunate to revitalize Azan as the
great-granddaughter of Domingo Azan, Maria Isabel Alvarez Azan stands
proudly with the Roberto Duran team.
The Azan cigar brand offers two lines, White and Burgundy, with the White being the premium of the
two. The White Premium line features
a long filler which is a combination of specially selected leafs from Jalapa
and Estelí in Nicaragua and from Matafina in Brazil. The wrapper is a very fine
Ecuadorian corojo grade 5 and 6, which contributes to a distinctive sweet
medium flavored cigar.
The Burgundy Line are handmade cigars for daily enjoyment and perfect
to share with friends. A medium taste cigar with a selection of the finest
tobaccos from Nicaragua wrapped in grade 3 and 4 naturally medium dark-brown
wrapper from Ecuador, contribute to an excellent sweetness in the flavor from beginning
to the end. Wrapper: Cuban seed Corojo.
For those
attending the IPCPR in Las Vegas wanting to visit the Azan Cigars booth, they
are #1236.
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