Armed with a new image, the company sets a new tone for the next two decades.
(Miami, Florida) June 3, 2014— Miami Cigar & Company targets the 2014 IPCPR as the official launch pad for their new “look” as they celebrate 25 years in business. These key changes in branding aside from being of celebratory significance also better position the company to increase [brand] awareness to continue to serve their customers for the next 25 years.
Miami Cigar & Co. began a teaser campaign through various publications which included Cigar Aficionado and Cigar Snob Magazine allowed a “sneak peak” preview of the new look of the Nestor Miranda Collection cigar line. The new sleek and contemporary look represents the philosophy behind the tag line “One Life” which has been pushed through their social media platforms.
Jason Wood, Vice President of Miami Cigar & Co. stated: “It has been an honor for me to begin the process of creating a new look and feel which is worthy of what Nestor Miranda and the Miami Cigar & Co. team have accomplished over the last 25 years. The “One Life” tagline represents the way that Nestor has and continues to live his life. It represents a call to action to seize the day and live every moment with passion. We are looking forward to celebrating our new look and company anniversary in Las Vegas this July.”
Along with the unveiling of the new design elements at the show, Miami Cigar & Co. will host a by-invitation 25th anniversary event at the fabulous Hyde Bellagio Las Vegas. Hyde by the SBE Group is an indoor/outdoor venue which overlooks the majestic Bellagio fountains. The Miami Cigar & Company 25th anniversary red carpet event sponsored by Brown Forman Beverages will welcome friends, colleagues, media, collaborators and celebrities who have helped Miami Cigar & Co. reach this milestone. The event will also symbolize a passing of the torch as Nestor Miranda has decided to pass along day to day operations to his son-in-law Jason Wood.
Director of Miami Cigar & Co., Nestor Miranda said: “2014 marks the 25th anniversary of my company and it has brought a renewed excitement to my wife and me. I can proudly say that I knew my son in law, Jason Wood, was a special talent who just needed industry experience that time has brought to him. I am excited about the new vision that he has for our future and the re-branding of the Nestor Miranda Collection. 2014 looks very bright for us as we have positioned ourselves to make a lasting impression on the cigar industry for years to come!”
About Miami Cigar & Co.
Miami Cigar & Co. proudly celebrates its 25th Year in the cigar industry. Founded by Nestor and Mariana Miranda, Miami Cigar & Co. has become one of the premier distributors of premium cigars boasting a portfolio which includes Tatiana, Don Lino and the Nestor Miranda brands. Miami Cigar &Co. also serves as the exclusive United States distributor for La Aurora, S.A and all Viva Republica brands.
Follow Miami Cigar & Company on Social Media here: Facebook: Miami Cigar & Company, Instagram: MiamiCigar, Hashtag: OneLife
For those attending the IPCPR in Las Vegas wanting to visit Miami Cigar & Co. Their booth number is # 404
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