March 12, 2015
VIVA REPUBLICA TO RELEASE LIMITED EDITION CULEBRA
MIAMI, FL – Viva Republica™ is pleased to announce the release of its Limited Edition Culebra. The Company has produced one thousand (1,000) coffins each containing a traditional three-piece culebra. The Culebra is comprised of three unique blends, featuring that of the Company’s Rapture, Rapture Maduro and Guerrilla Warfare brands.
The three cigars each feature a length of 5.75,” in a 39-ring gauge. Inside the five-packs include a production memo. This identifies the three pieces by wrapper, shade and discloses the blend breakdown for each cigar.
“I’ve always been intrigued by and have enjoyed culebras and wanted to use creating one as an opportunity to feature three of our core lines,” said Jason Holly, owner of Viva Republica.
The official launch will be held during the DC Tweet Up on Saturday, March 14 at Tobaccology in Manassas, VA from 1:00 pm to 3:00 pm.
This limited run carries a Manufacturers Suggested Retail Price of $18, exclusive of any applicable taxes and tariffs. The coffins will ship to authorized Viva Republica retailers in five-pack units.
“Pricing was always a consideration. These are time-consuming to produce. But I wanted to keep value pricing so [more] people would try a culebra,” said Holly. I think their typical cost could be a bit of a consumer barrier.”
Viva Republica is exclusively distributed in the United States by Miami Cigar & Co.