July 06, 2016
Miami Cigar Co. to Distribute the Highly Anticipated Upsetters brand by Foundation Cigar Co.
Miami Cigar President, Jason Wood- “We could not be happier to be introducing this innovative product to the market. Upsetters is the perfect addition to our portfolio and we can not wait to release this product in the US.”
Foundation Cigar Company was formed by Nicholas Melillo in June of 2015 and debuted El Gueguense, The Wise Man, at the IPCPR in July of that year. Melillo has lived in Nicaragua since 2003 and has blended some of the top cigars in the industry including Liga Privada #9, T52 and Nica Rustica to name a few. Melillo formed Foundation Cigar Company to bring top quality premium cigars to connoisseurs around the world.
“The Upsetters is possibly my most exciting and thought out product to date, and for a variety of reasons, says Melillo. By using both Jamaican and Nicaraguan filler leaf, the brand pays deference to the ancient historic relationship between Jamaica and Nicaragua when the two were geologically connected by a land bridge known as the Nicaraguan Rise.”
“The Upsetters as well pays homage to the earliest known origins of tobacco cultivation and use, where the blending process originally included the infusion methods that incorporated ancient Caribbean herbs into the leaves.”
“Finally, The Upsetters persona informs Jamaica’s interesting history of hailing to the underdog-the anti-hero who battles against the odds. The Upsetters, stir things up. They are the rude boys who, in the 1960’s watched old spaghetti westerns and identified with gunslingers like Django and films like “A Fistful of Dollars.” Upsetters created reggae music, fought tyranny, battled Goliath-and smoked old-style Jamaican cigars. What a perfect fit given our industries’ current legislative climate.”
“We are anticipating rapid interest and growth with The Upsetters brand, and I’m confident that the already in-place and highly professional Miami Sales and Distribution infrastructure will spread the brand evenly with brick-and-mortars coast to coast. Above and beyond Miami’s involvement, I am supremely excited to announce the appointment of a Brand Manager for the Upsetters next week.
The Upsetters brand will be offered in 8 sizes, and will retail from $5-$12 per stick.
5 x 54 - Django - Nicaraguan and Jamaican Fillers - Claro Wrapper
4 1/2 x 40 - Small Ax - Nicaraguan and Jamaican Fillers - Claro Wrapper
6 x 60 - The Original Rude Boy - Nicaraguan and Jamaican Fillers - Maduro Wrapper
4 1/2 x 38 x 54 Torpedo - The Skipper - Nicaraguan and Jamaican Fillers - Claro Wrapper
4 1/2 x 38 x 54 Torpedo - Para El Sapo - Nicaraguan and Jamaican Fillers - Candela Wrapper
6 x 52 – ZOLA – Nicaraguan and Jamaican Fillers - Maduro
7 x 48 - Rock Steady - Nicaraguan and Jamaican Fillers - Claro Wrapper
4 x 32 - SKA - Nicaraguan and Jamaican Fillers - Claro Wrapper
The cigars will be produced in a un-disclosed factory in Esteli, Nicaragua especially for the brand.