July 08, 2016
Rick Ardito to Join Foundation Cigar Company as Executive Brand Manager for THE UPSETTERS
“I’ve garnered invaluable experience directing and managing sales for Drew Estate during the companies’ first ten years and look forward to integrating this expertise into The Upsetter’s brand and the brand’s distribution arrangement with Miami. My philosophy has never changed and focuses primarily upon ensuring that I’m doing my part to insert excitement and positive regard into the equation. The Upsetters is a highly unique product and I’m certain it will grow legs quickly. I am committed to ensuring that, beginning with Jason Wood, and on down through the Miami sales staff, that I am supremely present and ready to serve the team. Above all I am committed to ensuring that everyone involved is having fun, because if ‘fun’ is ever present, then so will ongoing sales.” Rick Ardito.
“I first met Rick while working at the Calabash Shoppee in 1997 and we instantly became friends.” Says Nicholas Melillo, President of Foundation Cigar Co. “I am beyond excited to have Rick on board and leading The Upsetters with Miami Cigar Company. Rick brings an amazing energy and work ethic which makes him a perfect addition to the Foundation team.”
A practicing Metaphysician, Rick has recently completed a memoir, which is set for publication in October 2017. “I am exceedingly excited to come on board and work with Nick, who I’ve considered a full blown tobacco genius since first meeting him in 1997, and Dave Sather, who’s authenticity as a person and a professional rivals that of Nick’s. “
The exotic nature of the Nick’s visionary-enhanced Upsetters brand is right up my alley and my expectations for the brands complete success are very high.