July 06, 2016

THE KNICKERBOCKER HOTEL ANNOUNCES PARTNERSHIP WITH NEW YORK’S EXCLUSIVE CIGAR BAR CLUB MACANUDO





“Club Macanudo at The Knick” Opens as Premier Rooftop Cigar Lounge Overlooking Times Square

NEW YORK, July 6, 2016 – The Knickerbocker Hotel® and Club Macanudo® have announced a joint partnership launching the city’s premier alfresco cigar lounge called “Club Macanudo at The Knick” set at the legendary New York hotel’s rooftop bar, St. Cloud, opening July 7. The luxury rooftop experience pairs the finest handmade cigars with signature libations and small plates created by renowned Chef Charlie Palmer within a sleek outdoor urban retreat overlooking the famed Waterford Crystal Ball in Times Square.

“We are very excited to kick off the rooftop season with our new partner and headliner Club Macanudo,” said Shawn Hauver, managing director of The Knickerbocker. “The brand and philosophy of Club Macanudo compliments The Knickerbocker’s ongoing reputation as an elegant haven for socializing, business networking and indulging in the very best that New York City has to offer.”

Nestled in the plush Broadway Pod overlooking Times Square, guests at Club Macanudo at The Knick will enjoy a connoisseur’s selection of world-famous premium cigar brands including Macanudo®, Cohiba®, CAO® and others, along with signature cigar and drink pairings, cut and light demonstrations and special events, amidst sweeping skyline views.

Club Macanudo, located at 26 East 63rd Street, is an exclusive cigar lounge in the heart of New York’s Upper East Side providing an elegant oasis for smokers and non-smokers to conduct business, enjoy a romantic evening, or catch up during a stylishly casual night out with friends. Expanding its presence to The Knickerbocker strategically places Club Macanudo in a scenic outdoor location that caters to New Yorkers and elite travelers from across the globe.

Alan Willner, vice president of marketing for General Cigar, parent company of Club Macanudo said, “This is an exciting time for Club Macanudo. Having recently celebrated our 20 year anniversary, and with the launch of our partnership with The Knickerbocker, we are uniquely positioned to share the brand’s passion for creating memorable moments and curated experiences with an even broader clientele.”

St. Cloud, enviably situated on the southeast corner of 42nd Street overlooking Times Square between Broadway and Bryant Park, occupies 7,800 square feet with three plush corner Sky Pods and offers a seasonal menu created by Charlie Palmer. This summer, St. Cloud’s menu premiers an eclectic selection of Chef Palmer’s exquisite eats paired with innovative cocktails including the Siberian Summer, made with Stumptown Cold Brew Coffee. Exclusive to the Club Macanudo at The Knick lounge are Applewood-smoked pork belly skewers with a rum glaze. Culinary offerings are expertly paired with a progressive cocktail program and craft bottled beers. Guests enjoy sophisticated entertainment featuring an understated yet eclectic mix of cirque-like, biergarten and speakeasy fun, while curated music selections set the tone for extraordinary experiences high above the city year-round.

Rooftop entertainment programming for the year ranges from the monthly-themed Full Moon Party series to the most anticipated New Year’s Eve extravaganza with the best views of the famous Waterford Crystal Ball standing just 150 feet away.

The Knickerbocker is managed by Highgate, a premier hospitality investment and management company whose growing portfolio includes more than 100 properties in gateway cities worldwide. FelCor Lodging Trust, a real estate investment trust, owns The Knickerbocker Hotel.

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