Cigar Culture Summit Africa: First speakers and topics announced
Market development, brand building and cigar culture take center stage in Johannesburg
Just one month after its second edition at InterTabac 2026, the Cigar Culture Summit is moving on. From 23 to 25 October, the cigar community will gather in Johannesburg. The first program details have been confirmed. Topics include the development of the African market, brand building, new markets, the history of tobacco and the growth of a vibrant community.
Dortmund, 02 October 2026 – The Cigar Culture Summit offers a focused platform for the national and international cigar industry. It provides practical insights into a dynamic sector and gives participants the opportunity to connect with industry professionals from around the world. The speakers now confirmed bring perspectives from retail, brand development and cigar culture to Johannesburg.
The event will start with opening remarks from Erika Alvarez Rodriguez, Ambassador of the Dominican Republic to South Africa. Other speakers include Pedro Ramos, Sales Director at Amano Cigars and co-founder of Los Amigos Cigars. He will discuss developments in the African cigar market and national cigar industry. Andrew Edmondson of Francois Cigar Collection will speak about Africa’s cigar heritage and brand storytelling. Thierry Farah, Co-Founder of Chateau Diadem, will explore how young cigar brands can establish themselves internationally and enter new markets. In his talk, “From Peru to the World,” Gennaro Lettieri, owner of Tabacalera del Oriente, will trace the global history and cultural journey of tobacco. Leonor Abzaradel, CEO of Platinum Nova Cigars, will examine how cigars connect people and markets across borders. And Anthony Azar, founder of the Cigar Sommelier Institute (ICSI), will share insights into cigar storage, collection and preservation.
Claudio Sgroi, founder of CST Consulting LLC, master blender and consultant, will contribute his expertise to the “Blending Experience”. The format has already proved popular as part of InterTabac’s supporting program in Dortmund.
Nosipho Gumede, founder of The Cigar Lady SA, will contribute two sessions to the Cigar Culture Summit Africa. She will explore how women can help shape the future of cigar culture and how consumer communities can be built and activated. Her sessions are part of the “Discover Women’s Leadership in Cigar Culture” stream. To highlight and strengthen the role of women in the cigar industry, Messe Dortmund is working with the SOTL Global Movement (SGM). The network brings women from across the cigar world together, raises their visibility and encourages them to build communities of their own.
The Cigar Culture Summit Africa is aimed at cigar aficionados, manufacturers, brand owners, retailers, importers and other industry professionals. Its program combines specialist knowledge with networking and offers insights into opportunities in a growing market. The event is supported by companies from across the sector: Tabacalera del Oriente, Platinum Nova Cigars, Fabrica de Puros International, Clipper Sales, Gran Habano, the Pedro Portia Cigar Lounge, Amano Cigars, the Cigar Sommelier Institute and Les Fines Flames are sponsors.
The Cigar Culture Summit will take place at Emperor Casino in Johannesburg. The venue is easily accessible from the airport and is close to hotels, restaurants and other tourist amenities. Program updates and tickets are available on the event’s website 24/7
EVENT AT A GLANCE
CIGAR CULTURE SUMMIT
The Cigar Culture Summit Africa will bring together cigar enthusiasts, experts, brands and industry leaders from 23 to 25 October 2026 for two unforgettable days of discovery, education and networking in Johannesburg, South Africa. The future of premium cigars is not shaped in boardrooms alone. It is shaped by the people who create outstanding brands, build thriving businesses, cultivate communities and inspire new generations of cigar enthusiasts. The Cigar Culture Summit Africa brings together the minds, makers and visionaries driving the industry forward. These include master blenders and tobacco experts, brand founders and owners, distributors and market leaders, innovators from the retail and lounge sectors, specialists in spirits and food pairings, executives from the luxury and hospitality industries, media representatives, storytellers and influencers as well as those taking their first steps into cigar culture.
DATE:
23 - 25 October 2026
ORGANISER:
Messe Dortmund GmbH
TARGET VISITOR GROUP:
Key players from the cigar industry, such as master blenders, tobacco experts, brand owners, distributors, innovators from the retail and lounge sectors, specialists in spirits and food pairings, executives from the luxury and hospitality industries, media representatives and influencers.
PARTNER:
CST Consulting LLC by Claudio Sgroi
International Tobacco Growers´ Association (ITGA)
European Cigar Manufacturers Association (ECMA)
Cigar Association of America (CAA)
ProCigar – Association of Dominican Cigar Manufacturers
And many more



























