JC Newman

March 20, 2021

The American Toro by JC Newman (6 x 54)







Video review HERE.


(Description taken from JCNewman.com and Cigar-coop.com websites)

The American was the first cigar brand rolled in J.C. Newman’s historic El Reloj factory when it opened in 1910 in Ybor City, Florida.  A century later, The American has been reintroduced to celebrate the company’s 125th anniversary as a 100% American cigar, once again hand rolled in El Reloj. This brand honors America’s cigar tradition by rolling world-class cigars in America using the finest American-grown, aged, heirloom tobaccos.  From the tobacco to cigar molds to the wood cabinet boxes, everything is proudly grown and made in America.  

.• Wrapper tobacco grown in Florida

• Binder tobacco grown in Connecticut

• Filler tobacco grown in Connecticut and Pennsylvania

• Cigar molds made Florida

• Cellophane tubes made in Pennsylvania

• Boxes designed and made in Florida with wood from Ohio, ink from Illinois, and hinges from Massachusetts

• Labels and bands design in New York and printed in Florida on paper from Wisconsin and ink from North Carolina

• Inside booklet designed and printed in Florida with sketches drawn in Massachusetts on paper from Wisconsin and inks from Florida


In 1895, my great-grandfather, Julius Caeser Newman, founded our family business. Four generations later, the J.C. Newman Cigar Company is the oldest family-owned cigar company in the United States of America. There are many old, multi-generational family businesses in the premium cigar industry. What sets us apart is that J.C. Newman Cigar Co. is the oldest family-owned premium cigar maker in the United States.

As we began approaching our company’s 125th anniversary, my wife, Ariel, had the idea to create an all-American, handcrafted cigar – something that had not been done for decades. Her vision led to this project. The American was the first cigar rolled in our “El Reloj” factory in Tampa, Florida when it opened in 1910. To celebrate our company’s 125th anniversary, we have relaunched this historic cigar brand.

What makes The American unique is that it is the first 100% all- American cigar. From the tobaccos to the cigar molds to the boxes, labels, and cigar bands, everything about this very special cigar is made in America.

This project speaks to the heart of who we are: a four-generation American family business still owned and operated by the founding family. When you light up The American, you are celebrating the centuries-old tradition of handcrafting premium cigars in America.


The American cigars are carefully and patiently hand rolled by Luis Gonzalez and Yeania Hernandez. They are supported by a large team that carefully conditions and prepares the tobacco leaves. After being rolled, highly trained supervisors inspect each cigar before it is allowed to enter El Reloj’s basement aging cave. Lastly, the team sorts the aged cigars by color and individually bands, cellophanes, and boxes them.


For more info on the JC Newman Company and the American cigar visit these links:

The American Cigar

The American update


Blend and Origin:

Wrapper Florida Sun Grown (Clermont, FL)

Binder: Connecticut Broadleaf (South Windsor, CT)

Filler: Pennsylvania Type 41, (Lancaster, PA)  and Connecticut Habano (South Windsor, CT)

Country of Origin: United States

Factory: J.C. Newman El Reloj



The cigar's band is beautiful. A very well made cigar. And it has a nice feel in the hand.




The test draw after cutting the cap was very good. The initial flavors at light up were orange peel, pear, honey, leather, nutmeg, and black coffee. There was black pepper rated at 7 1/2. There are a lot of flavors in the light up of this cigar.



At the first third (34 minutes) the cigar is burning evenly. The cigar is medium bodied. I now have orange peel, pear, light leather, nutmeg, green tea, and black coffee. The finish is sweet green tea with nice lingering black pepper. The cigar is impressive with it's varied flavors. I rated the first third 93.




As I moved through the second third (1 hour 10 minutes) I got notes of peach. I also had light honey notes, increased leather, nutmeg, and black coffee. The cigar is a low grade medium to full bodied. The finish is still green tea but not as sweet with good lingering black pepper. I held 93 for the second third.




The cigar lasted 1 hour 36 minutes. The flavors jockeyed around a little. I had orange peel, light brown sugar, leather, peach notes, nutmeg, and black coffee. In the final third the flavors got a little muffled due to the rise in nutmeg. The cigar is medium to full bodied. The finish is peach with light nutmeg notes. The lingering black pepper was very good. The front end black pepper never dipped below 7 1/2. I lowered the final third score to 91. Although these cigar are a little expensive at $18 each they are well worth trying. The history and background is very impressive. 




Overall Score: 92.33

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