JC Newman

May 22, 2025

HOYO EXPANDS CORE LINEUP WITH SHADE



Hoyo de Monterrey is following up on the success of Rojo and Oscuro with a third offering in its revitalized core lineup. The new smoke, called Hoyo de Monterrey Shade, features a Honduran Shade wrapper above Honduran binder and filler tobacco. This Honduran Puro was crafted by expert artisans at the famous HATSA factory in DanlĂ­, Honduras. 

Hoyo de Monterrey Shade comes in three sizes: a 4.5 X 50 Rothschild, a 6 X 52 Toro, and a 6 X 60 Gigante. Tasting notes include smooth hints of earth and grass.   

Scott Abney, Band Manager for Hoyo de Monterrey, said, “Hoyo Shade is the perfect follow-up to last year’s releases, Rojo and Oscuro. Given Hoyo’s reputation for crafting excellent shade cigars, we knew we had to set a high standard for Shade, and I’m pleased to say we’ve met it. Add to all of that a more-than-approachable price point, and I’m confident that Hoyo Shade will quickly become a fan favorite.” 

Hoyo Shade will begin shipping June 2, 2025. All sizes are sold in boxes of ten. SRP per cigar ranges from $5.99 to $8.49. The box and band art match the style of last year’s releases from Hoyo de Monterrey, Rojo and Oscuro. 

Hoyo de Monterrey Shade 

Rothschild (4.5” X 50); SPR per cigar $5.99 

Toro (6” X 52); SPR per cigar $7.49 

Gigante (6” X 60); SPR per cigar $8.49 




 

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