PLASENCIA CIGARS APPOINTS EDDY GUERRA AS SENIOR VICE PRESIDENT OF GLOBAL MARKETING

Plasencia Cigars, a world-renowned premium tobacco grower and maker of award-winning cigars with a tobacco tradition since 1865, proudly announces the appointment of Eddy Guerra as Senior Vice President of Global Marketing, effective June 29, 2026.

In this role, Eddy will oversee the company's global marketing strategy, brand development, product positioning, consumer engagement initiatives, and international marketing efforts as Plasencia continues to strengthen its position as one of the world's most respected premium cigar brands. He will report directly to Chief Executive Officer Ed Bello.

Eddy brings more than 15 years of premium cigar and lifestyle marketing experience to the role. His journey into the cigar industry began through the development of high-end cigar lounges across Southeast Asia, where he discovered a passion for premium tobacco, consumer engagement, and brand building. Over the course of his career, he has held senior marketing leadership positions with respected organizations including Altadis U.S.A., Davidoff, and La Flor Dominicana.

Eddy Guerra said “It is both a privilege and an honor to join the Plasencia family and lead global marketing for a company whose legacy spans more than five generations and over 160 years. I believe the world is only beginning to appreciate the depth of what this family has built. To help shape the next chapter of that story is an extraordinary opportunity and one of the proudest moments of my career. I look forward to bringing every lesson and every experience from my journey to a brand with limitless potential and a legacy worthy of the global stage.”

“Plasencia has spent generations building one of the most respected names in premium tobacco,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “As we continue to expand our global presence, we are making strategic investments in the future of the brand. Eddy's experience, leadership, and understanding of premium consumers make him the ideal person to help guide our marketing efforts and strengthen the connection between our story, our products, and our consumers around the world.”