Altadis U.S.A. is proud to announce the release of its limited-edition Jogo Bonito World Cup 2026 Sampler, a special collection of premium cigars created to celebrate the 2026 FIFA World Cup, which will be hosted across 16 cities throughout the United States, Canada, and Mexico.
The phrase Jogo Bonito, Portuguese for "The Beautiful Game," embodies the passion, artistry, and global unity that have made soccer the world's most beloved sport. Inspired by that spirit, Altadis U.S.A. has assembled an exclusive collection of some of its most celebrated cigars into a commemorative sampler designed for fans of both premium cigars and the world's largest sporting event.
Limited to just 1,000 samplers, the release features 11 premium cigars from across the Altadis
U.S.A. portfolio, with every cigar earning a rating of 90 points or higher from Cigar Aficionado. Collectively, the cigars included in the sampler boast an average rating exceeding 92 points, representing some of the most acclaimed blends in the company's portfolio. Included among them is the Montecristo 1935 Nicaragua Toro, one of the most celebrated cigars of the modern era and a blend that has appeared in Cigar Aficionado's Top Cigars of the Year rankings in multiple sizes.
The World Cup 2026 Sampler Includes:
● 2 Montecristo 1935 Nicaragua Toro - Rated 95
● 2 Romeo y Julieta 1875 Nicaragua Toro - Rated 90
● 2 H. Upmann by AJ Fernandez Toro - Rated 92
● 2 Aging Room Quattro Nicaragua Sonata Vibrato - Rated 93
● 2 Trinidad Espíritu Series No. 2 Toro - Rated 92
● 1 Saint Luis Rey Tabacales Toro - Rated 91
"The World Cup is one of the world's great celebrations, bringing together people from different cultures, backgrounds, and traditions through a shared passion," said Chadwick Gobar, Trade Marketing Manager for Altadis U.S.A. "This sampler reflects that same spirit by uniting some of the highest-rated and most beloved cigars from across our portfolio into a single collection designed for celebration, camaraderie, and memorable moments."
Packaged in a custom-designed presentation box inspired by the energy and atmosphere of a packed fútbol stadium on match day, the sampler captures the excitement and pageantry of the tournament. The collection highlights a wide range of flavor profiles and blending styles while showcasing tobaccos crafted in some of the world's most respected cigar-producing regions, mirroring the international diversity that defines the World Cup itself.
The Jogo Bonito World Cup 2026 Sampler carries an MSRP of $180 and is scheduled to begin shipping to participating retailers on June 12, 2026. The sampler will also be featured at select Altadis U.S.A. World Cup watch-party events throughout the tournament.
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