Toraño Family Cigars announces release of their new brand “Vault”

FOR IMMEDIATE RELEASE

(Miami, FL) July 12, 2011: Toraño Family Cigar Company is excited to unleash Vault, the family’s newest cigar creation. The Toraño family will unveil Vault at the upcoming 2011 IPCPR in Las Vegas.

Blends from the Vault originate from the family’s cigar “blend book” which was started by Carlos Toraño, Sr. in 1982.  The blend book, which is now almost 30 years old, has a record of every blend concept the Toraño family has ever worked on. The tobacco stained pages of this book include blends that could only come from a family with the history, knowledge and tobacco experience of the Toraño family. Amongst the blends recorded are many which the family has released over the years, together with some blends which were deemed to have tremendous potential, but fell short of the family’s high expectations. This book has come to symbolize the Toraño’s blending expertise, creativity, and is now securely stored in a safety deposit box in a bank vault.

Charlie Toraño, current president of Toraño Family Cigar Co.(and son of Carlos Toraño Sr.) along with VP of Sales and Marketing, Bruce Lewis, revisited the blend book and discovered an intriguing, yet unreleased blend, Liga A-008, which was first recorded in 2000. The original Blend A-008 consisted of heavy filler tobacco from Estelí and Condega, Nicaragua, one single binder from Jamastran and was finished with a shade grown Nicaraguan Colorado wrapper. Charlie and Bruce decided to embark on a project to enhance this special blend.

After numerous attempts to slightly modify the original recorded blend, the missing ingredient was discovered – tobacco from Ometepe, Nicaragua.  Ometepe is an island located on Lake Nicaragua.  The island is home to two volcanoes and its soil is rich and fertile. Adding Ometepe to the original Toraño blend, specifically as a second ligero binder, brought an added layer of complexity and strength to the blend.

Vault blend A-008 opens instantly to reveal a rich and flavorful base of spice and earth which is quickly rounded and complemented by notes of ripe fruit and a nutty creaminess. Complex and exhibiting a multi-layered taste profile, this full bodied blend coats and satisfies the entire palate.  Vault comes in three sizes:  6 x 50 Toro; 6 1/8 x 52 Torpedo and a 5 x 52 Robusto.  The MSRP is $7.20 - $7.95.

The Toraño family heads into the IPCPR in Las Vegas boasting two new brands in Vault  and Loyal along with the launch of the new 6 × 60 Exodus 1959 - 50 Years BFC. The Toraño Family hopes to see you at the IPCPR in Las Vegas at booth 0584—0693.

A leader in the cigar industry, Toraño Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing. For more information: www.torano.com. Please also follow Toraño on Face book: Toraño A Family Cigar Company or on Twitter: @TORANOFAMCIGARS.