GENERAL CIGAR PRESENTS 1907 BY DUNHILL

Four New Super Premium Sizes to Make Worldwide Debut

General Cigar announces the world premiere of 1907 by Dunhill®, a medium-bodied, four-cigar collection that will be available at fine cigar shops nationwide, and at premium tobacconists worldwide, beginning in May.

1907 by Dunhill marks the first full-time new Dunhill brand since its Signed Range was introduced in 2001, and commemorates the first box-pressed cigar in the entire Dunhill portfolio, with the range’s new Toro size.

Yves Politi, head of British American Tobacco Ltd.’s Dunhill cigar division said, “In the century since opening its flagship tobacco shop in London, Dunhill has remained synonymous with exquisite cigars in elegant packaging. 1907 celebrates the Dunhill brand’s time-honored tradition of tobacco mastery, while incorporating elements that speak to the modern cigar smoker’s passion points: a fuller taste profile, accessible pricing and classic sizing.”

Handcrafted by artisans in Santiago, D.R., 1907 by Dunhill is made with a proprietary blend of Dominican ligeros and Brazilian Mata Fina, bound with Dominican Olor and wrapped in a hearty Honduran Olancho leaf. The new Dunhill expression delivers complex flavor with nuances of spice, and a rich, creamy finish.

1907 by Dunhill consists of these four sizes:
Rothschild (4.5” x 48; SRP per cigar $8.25);
Robusto (5” x 52; SRP per cigar $8.50);
Churchill (7” x 49, SRP per cigar $9.25)
Toro, box pressed (6” x 54, SRP per cigar $9.00).
Each frontmark is packaged in an 18-count wooden box with a sliding lid.

General Cigar Co. is the leading manufacturer and marketer of handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®,  La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit www.cigarworld.com.
® Dunhill is a registered trademark of British American Tobacco p.l.c.

® Macanudo, Cohiba, La Gloria Cubana, Partagas, CAO, Punch, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Company.