Wednesday, June 12, 2019 — Miami, FL - Drew Estate unveils today the 2019 limited release of Undercrown Dojo Dogma to Drew Diplomat Retailers nationwide featuring redesigned packaging and a sleek merchandising solution. Following its introduction in 2014, commemorating the one-year anniversary of the online cigar community Cigar Dojo, Dogma became an instant classic. Undercrown Dojo Dogma will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas Nevada.
Like the Undercrown Corona Viva, the Undercrown Dojo Dogma features a Mexican San Andres wrapper, Connecticut Stalk Cut Habano binder, and filler leaves from Nicaragua and Brazil. Unique within the core vitolas of Undercrown Maduro, the 6 x 56 Dogma is box pressed and packaged in a beautiful blue 10 count soft pack.
From the Wynwood Safehouse, President and Founder Jonathan Drew notes, “It was definitely cool to bring back the Dojo Dogma last year at IPCPR. I received a bunch of texts and dm’s from all sorts of dudes that I’ve met throughout the years, all really amped up to see it back. We screwed up though last year because the soft packs did not have a sales tray so the marketing guys fixed it real nice, plus yo… the blue pack is super dope.”
From the Cigar Dojo studios in Lakewood, Colorado Master Sensei Eric Guttorstorm adds, “To this day the DOGMA has been our most popular collaborative cigar release and for good reason. It has just the right size and shape combined with a killer blend that keeps folks coming back for more.”
The Undercrown Dojo Dogma will be launched at the Rocky Mountain Cigar Festival on August 24th in Broomfield, Colorado by JD himself, the team from Cigar Dojo and Drew Estate with a full national release slated in September. Undercrown Dojo Dogma is packaged in a 10 count soft pack with an MSRP of $107.97 exclusive to Drew Diplomat retailers.
For full coverage of Undercrown Dojo Dogma and all of Drew Estate’s IPCPR national releases check out our 2019 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #3213), and a crafted ACID cocktail under the Water Tower.
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