JC Newman

April 22, 2020

GENERAL CIGAR INTRODUCES HOYO DE MONTERREY EPICURE SELECCIÓN

Hoyo de Monterrey is proud to present Hoyo de Monterrey Epicure Selección, a collection that pays homage to the country where the brand has been made for more than five decades. The Honduran puro channels Hoyo de Monterrey’s rich history and celebrates the tradition of Honduran cigars and Honduran tobacco that began in the 1950s when the Villazon Cigar Factory was established.

Ed Lahmann, senior brand manager for Hoyo de Monterrey said, “Epicure Selección speaks to the legacy of Hoyo de Monterrey which is one of the first brands to have been made in Honduras, and one of the first to feature bold blends made with native Cuban seeds cultivated in Central America. The history of Hoyo de Monterrey was carved out by some of the most revered tobacco men that ever lived, and we honor their contributions to the handmade cigar category with this new collection.”

Hoyo de Monterrey Epicure Selección is an artisanal line featuring proprietary aging techniques and old world craftsmanship. The exceptionally well-balanced blend delivers a true Honduran smoking experience, derived from proprietary, Cuban seed wrapper, binder and filler tobaccos. The result is a medium-full cigar rich with peppery and earthy notes, and striking complexity.

Hoyo de Monterrey Epicure Selección is presented in understated cabinet style boxes that each contain 20 cigars. Inside, the cigars pop against an ornate, old-world-inspired band.

No.1 (5.6” x 46) -- $8.79 SRP per cigar

No.2 (4.9” x 50) -- $8.49 SRP per cigar

Toro Especiale (6” x 50) -- $8.99 SRP per cigar

The collection is made by the artisans at the HATSA Factory in Danlí Honduras and is now shipping to retailers across the country.


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