JC Newman

March 04, 2021

NEW MACANUDO INSPIRADO WHITE LINE EXPANDING WITH TWO NEW SIZES

The Macanudo Inspirado White line is expanding with two new sizes created in response to demand from retailers and cigar lovers.

Steve Abbot, senior brand manager of Macanudo said, “The Macanudo Inspirado White portfolio had consisted of six popular sizes, yet our retailers and cigar smokers wanted more. We responded by creating a Corona and Cigarillo and are confident that the new sizes will become fast-selling additions to this highly successful brand.”

Introduced in 2017, Macanudo Inspirado White is counted among the top-sellers in the Macanudo portfolio. The blend spent several years in development and features tobaccos that have been refined and aged to perfection. This creamy, alluring smoke is known for its complexity and mellow, smooth-smoking qualities.

Macanudo Inspirado White is made with a proprietary Ecuadoran Connecticut wrapper developed by General Cigar’s agronomists to deliver an aesthetic quality like no other. Aged for six years and refined to a creamy shade of gold, the wrapper crowns an Indonesian binder. The blend features Nicaraguan Condega and Mexican San Andres leaves, each aged for four years and Nicaraguan Jalapa aged for two years. All told, the blend delivers a layered smoking experience with subtle notes of earth and spice.

Both new formats have begun shipping to retailers. The Corona is handcrafted at HATSA in Danli, Honduras and the Cigarillo is made at General Cigar Dominicana in Santiago, D.R.

Macanudo Inspirado White Corona (5.5” x 42) – SRP per cigar $5.49; 20 cigars per box

Macanudo Inspirado White Cigarillo (4 3/16” x 32) – SRP per 10-cigar tin $15.99.





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