Boxes and bands will also be updated to emphasize the Aganorsa Leaf logo and the Casa Fernandez name will be eliminated from the design. Packed in units of 10, 1,500 boxes of the toro and 1,000 boxes of the short Churchill will be produced. The Toro will be made available exclusively to PCA attendees in July while the Short Churchill will be available only to Aganorsa Leaf Select Account participants.
“The Aniversario Maduro blend was a massive hit last year and there was great demand for this cigar to return to the market,” states Terence Reilly, Vice President of Sales & Marketing. “We also updated the packaging to make it clear this is an Aganorsa blend when consumers see it in the humidor.”
Both vitolas will retail for $13.75 and will begin shipping to retailers in August.
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