JC Newman

September 23, 2021

ATL Cigar Co Announces the ATL Magic

ATL Cigar Co (www.atlcigar.co) announces the launch of its fourth line of cigars, the ATL Magic.  To be released to ATL Cigar Co’s network of 50+ premium cigar retailers on October 16, 2021, the ATL Magic celebrates a city full of passion and mystery, gems and ghosts.   

A single 6x54 vitola created in partnership with Master Blender Luciano Meirelles of Ace Prime - Tabacalera Pichardo in Esteli, (Mil Dias, Luciano The Dreamer, The Traveler, and many others), the ATL Magic features a unique flavor and aroma developed using different fillers of Nicaragua, including the very special Pueblo Nuevo region.  

While Pueblo Nuevo contributes the dominant features of the cigar, long fillers from Esteli and Jalapa also contribute to a rounded, sweet and earthy flavor profile.  A San Andres wrapper caps off this complex, medium-plus blend, adding another chapter to the ATL story.

ATL Magic will ship in October in bundles of 10 and boxes of 20, and retail for $9.75.

Leroy Lamar, President of ATL Cigar Co, commented on the launch: “Working with Luciano Meirelles has been a distinct pleasure for me and our team.  Our shared values - from proper fermentation of the leaf to financial and social support of the farmers and production team - give us great hope for the future of our partnership with Luciano and the Ace Prime - Tabacalera Pichardo family.”

Luciano Meirelles added, “We have very few private labels we are working with, however the ATL Cigar team’s passion for people and for Atlanta culture is contagious.  Although they are a relatively new brand, ATL Cigar Co demonstrates a passion for doing things in the time-honored tradition of premium cigars. It’s not hard to see why they’ve grown so fast in their first year in the industry.”

Learn more about the creation of the ATL Magic: https://youtu.be/e6ttyuAodC4  

About ATL Cigar Company

ATL Cigar Company is committed to bringing diverse groups of people together around a shared premium cigar experience. With unique blends developed in partnership with leading tobacco farms and factories, we believe the country's greatest cigar city deserves its own line of great cigars.  With a retail footprint of more than 50 stores that is growing on a weekly basis, ATL Cigar Company is poised to be one of the fastest-growing boutique cigar brands of 2022.

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