JC Newman

December 27, 2021

Fratello® Cigars announces exclusive distribution agreement with Media Rueda® for Belgium and Luxembourg



Starting today Fratello® Cigars will be available in Belgium and Luxembourg through Media Rueda® bv.


“We are so excited to welcome Media Rueda® as our newest distribution partner in Belgium.  I had a chance to meet 4 passionate cigar aficionados with an idea to bring a new class of premium cigars to Belgium where they saw an emerging market.  With the vision they presented and the passion I saw this was an absolute no brainer for Fratello,” said Omar de Frias, founder at Fratello Cigars.


“Since we met Omar at Intertabac in 2019, we knew we wanted to bring Fratello to Belgium and Luxembourg,” said Pieter De Windt, partner at Media Rueda. “We had sampled some of Omar’s brands before that, but we were really excited about the Arlequín! So, we started with this latest addition, and added the Core Line Classico and Bianco to the mix. I am personally in love with the Boxer box-pressed torpedos; they will be added to our distribution portfolio in Spring 2022. We expect to add the Spazio line (Navetta and Inverso) later in the year.”


The following lines and vitolas are available immediately:


Arlequín

Country of origin: Nicaragua

Factory: Joya de Nicaragua

Wrapper: Mexico

Binder: Ecuador

Filler: Peru, Nicaragua


Robusto, 5 ½ x 52 (Box of 20 Cigars) RP €11.90 (*)

Toro, 6 ¼ x 54 (Box of 20 Cigars) RP €13.00



Classico

Country of origin: Nicaragua

Factory: Joya de Nicaragua

Wrapper: Nicaragua

Binder: Ecuador

Filler: Peru, Nicaragua


Fuoco, 3 ½ x 50 (Box of 30 Cigars) RP €8.90



Bianco

Country of origin: Nicaragua

Factory: Joya de Nicaragua

Wrapper: Mexico

Binder: Dominican Republic

Filler: USA, Nicaragua, Peru


Fuoco, 3 ½ x 50 (Box of 30 Cigars) RP €8.90


In Spring 2022, Media Rueda will add Classico The Boxer and Bianco The Boxer.

No comments: