JC Newman

October 14, 2022

CAO RELEASES VISION 2022



CAO proudly presents Vision, a limited-edition release that speaks to the many facets of the highly innovative Nicaraguan brand.

“On the one hand, Vision expresses CAO’s commitment to the past through its dedication to old-world craftsmanship. And on the other hand, Vision takes a look into the future, with ultra-modern packaging that shatters the conventions of the handmade cigar category. Vision embodies CAO perfectly, as a brand that challenges the status quo while keeping a firm eye on tradition,” said Ed Lahmann, senior brand manager of CAO.

The blend is made exclusively with Habano-seed tobaccos, each grown in microclimates surrounding the STG Estelí factory where the cigars are made. CAO Vision is made with a lush, reddish-hued Honduran Jamastran Viso wrapper that crowns a Nicaraguan Jalapa binder and blend of Nicaraguan fillers from Condega, Estelí and Jalapa.

The experience of CAO Vision begins as a creamy smoke with a subtle natural sweetness and progresses to include notes of wood and chocolate, peppered with a rich spice.



While the blend stands on its own, the 30-count humidor brings CAO Vision to the next level. The futuristic-looking presentation comes complete with holographic foil treatments, working LED lights and two push-sensitive drawers that each hold 15 smokes.

CAO Vision will be released in just one size, a 6” x 52 Toro which will sell for an SRP of $18.99 per cigar. For the U.S. market, 1,700 humidors will be made available at select retailers beginning on November 1.

Due to the brand’s popularity overseas, CAO will release 1,000 humidors of Vision to select retailers in Europe in the first quarter of 2023.

CAO Vision 2022 comes almost two years to the day following the limited edition re-release of CAO Vision which debuted in 2020 and featured a Cameroon wrapper.

No comments: