ALEC BRADLEY HONORS 30TH ANNIVERSARY WITH NEW ‘THIRTY YEARS’ CIGAR

Alec Bradley is marking its 30th anniversary with the introduction of Thirty Years, a milestone cigar created to honor three decades of passion while setting the tone for the brand’s next chapter.

Founded in 1996, Alec Bradley began with a simple idea: make cigars we genuinely love and let the story unfold from there. Over three decades, that approach has helped the brand earn some of the industry’s most respected accolades, including Cigar Aficionado’s #1 Cigar of the Year, while building a reputation for award-winning blends and distinctive storytelling.

Rather than revisiting the past, Thirty Years reflects the evolution of the brand — trusted tobaccos, strong factory partnerships and a blending philosophy built on making cigars we actually want to smoke. The final blend was selected by Alec, Bradley and Alan Rubin.

Crafted at Raíces Cubanas, Thirty Years features a blend of Honduran and Nicaraguan tobaccos that deliver a medium-plus profile designed to honor the journey while looking ahead to what comes next.

“This cigar represents everything we’ve learned over the last three decades,” said Alec Rubin. “Thirty years isn’t ancient in the cigar world, but it’s long enough to understand what matters — great tobacco, great partners and cigars we’re proud to smoke ourselves.”

Thirty Years is available in Robusto (5 x 52), Toro (6 x 54) and Gordo (6 x 60) vitolas, each presented in 16-count boxes. A retail-exclusive Perfecto (6.75 x 54) will also be available in 10-count boxes, limited to 2,026 units for 2026. Suggested retail pricing ranges from $9.99 to $12.99 per cigar. Shipments to retailers begin in May 2026.