A story shaped by heritage, hard work and the American dream — "The American Story: The Forgotten Cigar Tradition" is now live.
This 20-minute documentary tells the story behind the first 100% all-American cigar, highlighting the people, craftsmanship and traditions that make it possible. From the historic El Reloj cigar factory in Tampa, FL to the tobacco fields of Connecticut, Pennsylvania and Florida, the story follows the journey of The American cigar through the hands of skilled artisans across the country. From tobacco farming and hand rolling to label printing and box making, each and every component of this cigar is 100% American.
This story is a celebration of the hardworking individuals whose dedication and perseverance continue to keep American cigar craftsmanship alive for generations to come. Because tradition doesn’t endure by chance — it survives when someone picks up the torch and carries it forward.
We invite you to light up a cigar and experience this remarkable story of tradition, craftsmanship and the enduring spirit of our nation.
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