Partagas Heritage introduced by General Cigar

Pride, perseverance and above all, passion. These are the principles that have guided Partagas for more than 170 years. Today, General Cigar celebrates the venerable brand with a new cigar that honors the heritage of Partagas in blend, box and band.

“We set out to create a retrospective blend that celebrated the very best of Partagas to date, and took great pride in putting together the ingredients, just like coming up with a very special recipe. This was a group effort, with our blenders in the Dominican Republic and Central America working with the marketing team to achieve the final taste,” said Jhonys Diaz who led blend development.

Jhonys and his team developed the blend more than ten years ago, patiently saving it for a special release. Each of the tobaccos in Heritage tells a story of the brand, bringing forth flavor nuances from some of the brand’s most popular releases.

As Honduras is renowned for growing the best wrappers in Central America, Partagas Heritage is made with a reddish wrapper developed exclusively for this launch. This proprietary leaf was grown in the revered volcanic soils of the Olancho San Agustin (OSA) Valley and burns to a stark white ash and is reminiscent of the wrapper used on Partagas Spanish Rosado. Only viso leaves were selected for Partagas Heritage, to deliver fine veins and beautiful color, while imparting complexity and a touch of sweetness.

The flavor of the OSA wrapper extends to the CT Broadleaf binder which imparts another dimension of subtle sweetness with notes of cinnamon.

The blend of Partagas Heritage delivers spicy notes, derived from Honduran Jamastran leaves, and the same Dominican Piloto Cubano and Mexican San Andres tobaccos that comprise Partagas 160.

Simplistically-elegant box details give a nod to previous releases of Partagas while the sophisticated gold band is reminiscent of the Partagas 150 band. The cigars are protected in wooden boxes containing 20 cigars each.

Rothschild (4.5 X 50); SRP per cigar $8.49

Churchill (7 X 49); SRP per cigar is $9.99

Gigante (6 X 60); SRP per cigar is $9.59

Robusto (5.5 X 52); SRP per cigar is $9.59





About General Cigar

General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market. The company is owned by Scandinavian Tobacco Group. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®,

CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco. Based in Richmond, VA, General Cigar sells through tobacconists in the U.S. and exports select products to 62 countries. For more information, visit www.cigarworld.com.