Tuesday, May 7, 2019 — Antaño Gran Reserva Presidente, the TAA Exclusive featured in 2018 at Casa de Campo, Dominican Republic is now available again for all Tobacconist Association of America retailers around the country. This year, it is coming to stores with an additional promotional item, a 5-pack of Selección de Torcedor 2019, that is already being shipped to all stores that have ordered the Antaño Gran Reserva Presidente.
The Antaño Gran Reserva Presidente commemorates the 50 years of TAA, the Nicaraguan cigar industry, and its oldest factory, Fábrica de Tabacos Joya de Nicaragua. With a limited annual production of 1,000 boxes, this product has been very well received by the industry, with great reviews from experts all around the country.
“We are so humbled by all the recognition we received last year during our 50th anniversary, that we decided we needed to give an extra step to express our gratitude with the trade and the industry, and this is how we came up with the Selección de Torcedor program, that will be part of something even bigger”. - Juan Ignacio Martínez, Executive President of Joya de Nicaragua.
A special blend selected by Joya Nicargua’s torcdedores.
Selección de Torcedor is a new program that Joya de Nicaragua is launching in 2019 through our good friends at TAA. From now on, every year, JDN’s torcedores will select a special blend and size to share with a selected group of retailers around the world, making it easier for our workers to give our friends around the world a favorite from the factory floor. In addition to this, Selección de Torcedor will become the platform by which to collect information on how well the product is accepted by consumers and test if it is attractive enough to become a year-round offering.
The blend in Selección de Torcedor 2019 is a very approachable smoke, smooth yet flavorful, and with a selection of tobacco especially conceived as a cigar that reflects the historic ties between Nicaragua and the US. “We are very excited that consumers in the US will enjoy Dr. Cuenca’s favorite vitola, along with an additional distinguished selection from the factory. I’m sure they’ll enjoy this 6x52 toro as much as we do in the factory”, said Mario Pérez, JDN’s Factory Manager.
No comments:
Post a Comment