JC Newman

June 06, 2019

Brad Winstead appointed Head of Casa de Montecristo



FORT LAUDERDALE, Fla. – Brad Winstead has been appointed the new head of Casa de Montecristo, a unit of Tabacalera USA.

Winstead had served as head of marketing, Altadis U.S.A. (AUSA), and earlier head of sales before assuming his new role with Casa de Montecristo. He began his career at AUSA in July 2007 as a territory sales manager.

“We are very proud of Brad’s continued growth within the company,” said Javier Estades, head of Tabacalera USA. “We expect Brad will bring the same energy and passion to Casa de Montecristo that we’ve seen with his leadership of the AUSA marketing and sales teams.”

Luis Torres, former head of Casa de Montecristo, has left the company to pursue other opportunities. Estades thanked Torres for his contributions and wished him well.

The rare Casa de Montecristo signature is awarded only to premium cigar stores and lounges exemplifying the luxury, quality and lifestyle that have been associated with the Montecristo brand. Casa’s focus is on the people who enthusiastically enjoy fine premium cigars and a desire to share that passion with others.

Casa de Montecristo’s brick and mortar retail stores are located in 28 locations nationwide, 19 of which are company owned and include:

· Austin, Texas — Casa de Montecristo

· Boca Raton, Fla. — Casa de Montecristo by Prime Cigar

· Boynton Beach, Fla.*— Casa de Montecristo (Smoke Inn)

· Burlington, N.C. — JR Cigar Outlet

· Countryside, Ill.* — Casa de Montecristo

· Dallas, Texas — Casa de Montecristo

· Detroit, Mich. — Casa de Montecristo by JR Cigar

· Glendale, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars

· Hallandale, Fla.* — Casa de Montecristo by Mancave Cigar Lounge

· Houston, Texas — Casa de Montecristo by Serious Cigars (Champions)

· Houston, Texas —Casa de Montecristo by Serious Cigars (Galleria)

· Houston, Texas —Casa de Montecristo by Serious Cigars (JFK)

· Houston, Texas —Casa de Montecristo by Serious Cigars (Webster)

· Las Vegas, Nev.* — Casa de Montecristo

· Miami, Fla.* — Casa de Montecristo by Prime Cigar & Whiskey Bar

· Mooresville, N.C. — Casa de Montecristo

· Nashville, Tenn. — Casa de Montecristo

· New York, N.Y. — Casa de Montecristo (2nd Ave.)

· New York, N.Y. — Casa de Montecristo (73rd Street)

· Paramus, N.J. — Casa de Montecristo by JR Cigar

· Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars

· Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars (Ahwatukee)

· Selma, N.C. — JR Cigar Outlet

· Tampa, Fla. — Casa de Montecristo by Tampa Humidor (SoHo)

· Tampa, Fla. — Casa de Montecristo by Tampa Humidor (Busch Blvd.)

· Tempe, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars

· Washington D.C. — Casa de Montecristo

· Whippany, N.J. — Casa de Montecristo by JR Cigar

*Designates a franchise store.

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