June 09, 2020

Joya de Nicaragua Releases Cinco Decades El Doctor


Two years ago, when Fábrica de Tabacos Joya de Nicaragua reached its 50th anniversary, it released its most emblematic blend to date: Cinco Décadas, a commemorative cigar conceived as a tribute to all of those that have shaped the company and thus the Nicaraguan cigar industry.

Every Cinco Décadas vitola has been named after historic icons, Diadema as it was the first shape ever made at the factory, El Fundador is a tribute to founders of the company, and El General, reminds us of one of the pioneers of tobacco in Nicaragua.  Today, Joya de Nicaragua introduces “El Doctor”, a 6x52 Torpedo honoring Dr. Alejandro Martínez Cuenca, JDN's visionary Chairman and Owner since the early 90s, and an impactful leader of our organization and industry.


“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory.  With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades.  For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President.

This very special limited batch of just 600 boxes will be sold exclusively in the United States, and only by retailers that belong to the Drew Diplomat Retailer Program.  Joya de Nicaragua Cinco Décadas El Doctor will be shipping in August 2020, and will be available along with the 2020 annual batch of 600 boxes of each of the rest of the sizes in the Cinco Décadas series.

“Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua.  We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory.  Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” said Daniel Barrios, Global Commercial Director of Joya de Nicaragua.

This limited edition cigar will be introduced to the public by Juan Ignacio Martínez and the Drew Estate sales team in digital events across the country next month.  Priced in line with the rest of the vitolas in the brand, Cinco Décadas El Doctor will be sold at MSRP $20.00/stick or $200/box.

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