Punch will kick off The Year of The Ox with the launch of a limited-edition smoke called Punch Kung Pow!, the third release in the brand’s highly successful Chinese New Year Series. Kung Pow! is a follow up to 2020’s Punch Chop Suey and 2019’s Punch Egg Roll.
Ed Lahmann, senior brand manager of Punch and the creator of Kung Pow! said, “The Chinese New Year Series for Punch has become a new tradition and for the 2021 release, we took a page from the Szechuan cookbooks. The medium-to-full-bodied blend is vaguely sweet with an undercurrent of spice, just like the popular Chinese food dish of the differently-spelled name. We put a new spin on the takeout container for this year’s release, and we’ve once again hit the post-holiday sweet spot for cigar lovers with a per-cigar price of just $5.99. My advice: get your hands on this one fast because it’s coming in hot!”
Handmade at HATSA in Danli, Honduras, Punch Kung Pow! is a five-country blend. The Connecticut Broadleaf wrapper sits over a Honduran Habano binder and the blend features long filler leaves from Brazil, Honduras, the Dominican Republic and Mexico. It will be available in just one size, a 6” x 52 Parejo and ships to retailers on February 15, 2021.
The cigars come in 20-count bundles placed inside a takeout-style box with a shout out to the Year of the Ox.
“Chinese astrology tells us that The Year of The Ox is a year of hard work, determination and rebuilding,” said Ed Lahmann. “Our ‘No Bull’ motto on the lid says it all.”
Kung Pow! will be available at brick and mortar locations across the country and will be limited to 4,500 boxes, up from the 3,650 “takeout containers” released last year.
Punch Kung Pow! (6” x 52) – SRP per cigar $5.99
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