JC Newman

May 10, 2021

Montecristo and B.R.M Chronographes Partner For Exclusive Humidor Release


FORT LAUDERDALE, Fla. – Montecristo’s drive for excellence takes on new meaning in late May 2021 with the limited release of the Montecristo B.R.M Humidor. With only 32 of these humidors made, this highly exclusive cabinet is a first of its kind, featuring a built-in automatic watch winder and a custom-made timepiece by French luxury watchmaker Bernard Richards Manufacture (B.R.M) and a rare selection of 40 limited edition Montecristo B.R.M Edition cigars manufactured by the Plasencia family for the iconic Montecristo brand.


“Montecristo was already associated with a great French writer Alexandre Dumas,” says Frederic Gasser, President of B.R.M Americas. “It’s a great privilege to add a French name to that legendary cigar and we are looking forward to a fantastic adventure by launching this exclusive timepiece combined with some special cigars and this truly amazing box. We also look forward to adding to this exclusive Montecristo B.R.M collector’s collection in the future,” Gasser says.

The storied cross-sword marque and the emblematic Montecristo yellow, as represented in the design of the watch and the humidor, have become a symbol of excellence in the world of handmade premium cigars. A bar that was set high over the years is maintained passionately by the most highly skilled cigar blenders and cigar craftsmen in the world.

Each numbered iconic Montecristo B.R.M Edition humidor features 40 Montecristo B.R.M Edition cigars in one size, 52 x 6. “We are very proud of the rare blend that was used for the Montecristo B.R.M Edition cigar. It represents the highest-quality, 100% Nicaraguan tobaccos from the exclusive Plasencia family reserve,” says Rafael Nodal, Head of Product Capability at Tabacalera USA.


The cigar showcases a custom blend that incorporates tobaccos from four of the best tobacco growing regions of Nicaragua:

• Wrapper: oily and extra aged from Jalapa

• Binder: from Ometepe

• Filler: a selection of tobaccos from Condega and Estelí

The result is a medium to full-bodied cigar. Very flavorful, complex and sophisticated, which represents the best of the land of volcanoes. Nicaragua.

The Details:

MSRP: $11,000 (includes the following):

Montecristo B.R.M Edition Cigar – One size, Toro 52 x 6 (40 cigars) per humidor

Humidor: Just 32 will be available, each numbered humidor incorporates an innovative built-in automatic watch winder into the design

Luxury Montecristo B.R.M Watch:

· Limited: Only 32 manufactured

· 44mm (diameter size) stainless steel case

· Swiss made ETA automatic movement modified in-house at B.R.M workshop in France

· Skeleton dial (the watch face), reveals the inner workings of the watch movement

· Sapphire crystal (glass) on the front and back of the watch

· Fleur-de-lis at the “8” position on the dial

· The crown which winds the watch is “screwed down” (for water resistance) and is in black PVD and sports the Montecristo logo

· Custom leather “racing” strap with Montecristo color scheme

· Water resistant to 100 meters

· 5-year warranty

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