JC Newman

July 12, 2022

Los Statos Deluxe Gets an Extreme Makeover


Los Statos Deluxe has gotten an extreme makeover at the hands of Matt Booth, Justin Andrews and STG’s Honduran blending team. The new line is being crafted at STG’s HATSA factory in Danlí, Honduras, and opens a new chapter for the well-respected brand.

Matt Wilson, senior brand manager for Los Statos Deluxe said, “When we decided two years ago to revamp Los Statos Deluxe, we opted to work with Matt Booth, to tap his creativity. This collaboration was fortuitous because we’re now presenting the new Los Statos Deluxe as our first release with Matt as a member of our team. We’ve ultimately taken a great brand and breathed new life into it by calling on modern imagery and a provocative blend that transitions as the smoke progresses. We believe we have all the elements in play to make Los Statos Deluxe a brand that everyone will be talking about this summer and beyond.”

Matt Booth noted, “I am honored to have the opportunity to lend my touch and collaborate on the direction of the revitalization of the Los Statos Deluxe brand. I believe that with this new expression, the stance that Los Statos Deluxe will take at retail will command the attention of both the traditionalist and pique the interest of the most discerning collectors simultaneously. It is heartfelt that as a bi-product of our efforts, the Los Statos Deluxe brand will continue to receive the respect is has long since earned.”

Los Statos Deluxe features proprietary Nicaraguan and Dominican fillers, a Nicaraguan binder and is crowned with an Ecuadorian Sumatra wrapper. The blend comes together to deliver a layered experience that is both bold and smooth, offering coffee and chocolate notes, with subtle black pepper spice.

The line is being offered in four sizes to appeal to a range of smoking preferences. The cigars are presented in boxes containing 20 cigars each.

Los Statos Deluxe Robusto (5” x 50); SRP per cigar $8.49

Los Statos Deluxe Toro (6” x 52); SRP per cigar $8.99

Los Statos Deluxe Churchill (7” x 49); SRP per cigar $9.49

Los Statos Deluxe Gigante (6” x 60); SRP per cigar $9.49


Los Statos Deluxe began shipping to retailers on July 11, and is being distributed by STG’s Forged Cigar Company.

No comments: