JC Newman

May 17, 2024

Drew Estate Expands Liga Privada 10 Selección de Mercado with new “Corona Viva" Size for International Markets

The Corona Viva (6 x 46/152.4mm x 18.26mm) joins the existing Toro and Robusto sizes and will only be available in international markets. This magnificent new expression will debut at the UK’s IGNITE2024 Trade Show hosted by the Association of Independent Tobacco Specialists (AITS) from May 17-19, 2024. ​

​​Maintaining the celebrated blend of the Liga Privada 10 Selección de Mercado, the Corona Viva features a luxurious composition that has garnered worldwide acclaim as its size accentuates the unique profile of this exclusive wrapper. ​ Jonathan Drew, Founder and President of Drew Estate, expresses his enthusiasm: “The Corona Viva has a legacy all its own, defined by an intensity originally debuted with the Undercrown brand. Later we expanded that blend philosophy to the Liga No.9 and T52. Now, we bring the Viva to power pack Liga Privada’s 10th Anniversary … it’s layer upon layer of deeply aged leaf … a bold Liga 10 Anny, aggressive yet balanced.” ​

​​The Corona Viva will be available in 10-count boxes, tailored exclusively for the international market.

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