Hialeah Gardens, Florida (November 27, 2013) - Espinosa
Premium Cigars has released a short film entitled "The La Bomba Mikey
Story" today on their website
and YouTube Channel. Earlier in the year the company began an
advertising campaign to promote the strength of their extremely
full-bodied 601 La Bomba line. The first
ad introduced a skinny guy with permanent marker writings all over his face and
arms, and surrounded by some of the guys from the Espinosa Cigars crew writing
on him. The skinny guy, who eventually was nicknamed "La Bomba Mikey"
appears to have been overcome by the strength of the 601 La Bomba cigar. This
ad also dared cigars smokers to take the "601 La Bomba Challenge" by
posting a before and after picture of their experience with the cigar to prove
they could handle it.
The follow up ad showed La Bomba Mikey pinned to the back of
a police car with the words "Under the influence? Officer, it was a 601 La
Bomba, I swear!" After the encouraging feedback, the company knew they had
to conclude the story somehow. So they created a short film to conclude the
popular series in conjunction with a new promotional campaign "The 601 La
Bomba Experience" contest which asks their smokers to submit their own La
Bomba experience in video or photo.
The short film and contest details can be view on the
company's website at espinosacigars.com/labombamikey
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